Why was SPENDiD created?
“If you’re not making it radically simple for your customers or employees to better manage their financial stress, then it’s likely they’re already looking for someone who will”
SPENDiD was born out of a sincere desire to help solve the overwhelming and alarming trend of financial illiteracy. For millions of Americans this crisis is rooted in their lack of simple cash-flow health awareness, and no demographically validated perspective as to where they stand, good or bad, with regards to their realistic chances of building savings. Without authentic financial awareness, made simple to engage and return to frequently, there is little hope of progress toward improved outcomes.
SPENDiD’s founders possess a unique set of skills and career experience inspiring them to envision a solution for what they saw as a massive gap in the personal finance market. So, they set out to do something about it.
SIMPLE, BUT NOT EASY
Two years of research and development later, the result is API technology carefully designed to help improve the budget awareness and general spending habits of the end user by making the task of budgeting radically simple and almost addictive. Client adoption of SPENDiD’s API helps customers or employees take a giant step closer to greater budget awareness - ONLY THEN can financial literacy training have any beneficial impact toward a more peaceful, productive and fulfilling life.
SPENDiD’s generation of data intelligence is also beneficial for helping financial institutions and related industries structure marketing in such a way that the right financial products or advice are targeted to the right audiences – everybody wins.
Rest assured SPENDiD’s team is a smart group of folks working to create and refine a product that is robust, helpful, and easy to implement. We’re proud of our technology, having taken great pains to employ smart coding, unimpeachable data sources, and solid documentation. Join us, and let’s make a positive difference in as many lives as possible.