Banks & Credit Unions

Peer comparative intelligence for profitable growth.

Financial literacy leading to financially healthier customers.

Personalization of marketing through leveraging existing data.

​Higher loan approval rate resulting from SPENDiD Score as secondary risk metric.
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SPENDiD is a business intelligence tool that provides demographically qualified,
peer-comparative spending data and follow-on recommendations.  

By engaging account holders via SPENDiD, a bank or credit union can know its customers better individually and help them become more financially literate and healthy. Finally, there’s technology that brings banks and credit unions closer to their customers rather than separating them further. Financial institutions utilizing the proprietary SPENDiD Scoring metrics will more efficiently discover and prioritize opportunities and risks in their portfolio of customers.

Risk Metrics