SPENDiD is a business intelligence tool that provides demographically qualified, peer comparative spending data helping highlight risks and opportunities. By utilizing SPENDiD’s API, credit card companies can set themselves apart from competitors by advocating more intensely for responsible spending habits by leveraging SPENDiD’s technology.
Credit card companies can use the resulting business intelligence to identify better, more profitable markets and pursue these ideal customers more aggressively. SPENDiD’s proprietary scoring techniques help highlight the most attractive or riskiest accounts or applicants based on their relative “cash-flow health” versus their demographically validated peers. This is an extremely valuable competitive advantage for credit card companies leveraging this unique capability of SPENDiD.